The logo concept for Golf Town aims to welcome both experts and new players to the game. By using a simple word-mark, the innovative nature of the brand is maintained. Lowercase letters of the Quatro typeface were used to generate a casual and approachable feeling.
A unique design relationship is made by adding a slight curve to the letter “T” and positioning it directly beneath the letter “O.” Together, these two letters resemble a golf ball resting on a tee. This subtle relationship creates interest and adds to the overall golf theme.